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The KALNIRNAY Group is known to Indians all over the world as India’s premier almanac maker. Since its inception in 1973, the group has emerged as the No. 1 and most authentic almanac maker, providing up-to-date information about India’s traditional festivities, auspicious tithis and culture. According to the Audit Bureau of Circulation (India), KALNIRNAY is the World’s Largest Selling Publication with a circulation of 1,81,87,168 copies.

A brief about KALNIRNAY – the print publication...
KALNIRNAY is a yearly almanac for all religions, wherein auspicious dates, festivals and celebrations of Parsis, Jews, Muslims, Christians and others are mentioned in detail, in addition to those of Hindus.
   
It has a consumer base of 1,40,00,000 households in India.
   
It is available in seven languages: English, Marathi, Hindi, Gujarati, Tamil, Telugu and Kannad.
   
It has niche editions  – Saundarya, Arogya, Swadistha and Beauty. In this the almanac is combined with information on Health, Food and Beauty.
   
There is a special international (west) edition for UK and US.
   
Over 35 KALNIRNAY variants cater to a varied socio economic audience through pocket diaries which is blended with auspicious dates and tithis,  KALNIRNAY for cars, offices, as yearly planners, as desk almanac, etc.
   
Content in regional editions is related to specific customs and traditions followed therein.
   
Interesting articles and important information is printed on the rear side of the date-pad. This content in each language edition is separately compiled by different research scholars and experienced editors.

To take KALNIRNAY to the world the company launched its website www.kalnirnay.com in 1996. This was one of the first domains registered with Internic NIC 52, USA. Since its launch, Indian’s around the world buy almanacs online, get thithi depending on where they are located and access the company’s rich expertise in almanac making.

Subscribers can buy the desktop edition e-kalnirnay in seven Indian languages – English, Hindi, Marathi, Gujarati, Kannad, Tamil and Telugu. One can also buy  a hard copy annual edition of KALNIRNAY on the site. Apart from this, the site has daily almanac prepared according to calculations based on time in the US, India and UK.

A successful media vehicle

With access to 1,40,00,000 households in India, KALNIRNAY has emerged as a premium destination for advertiser companies like Hindustan Lever, Reliance, HSBC, Parle, and SBI. The reach of the print publication and the profile of the target consumers, make KALNIRNAY at formidable advertising vehicle.

The platter of KALNIRNAY is filled with an innovative blend of ideas about tradition, culture, finance, industry, humanity and commerce. The publication is available in all leading retail outlets and malls in India.
 
 

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