The
period of the early 70s witnessed a transition in
literature and values of Indianness. It was the Golden Age
where many business empires rose and came to power. The
people of the country wanted a handy and affordable calendar
cum almanac (panchang), which would provide them the Christian
calendar dates, and the Indian tithis and auspicious dates
together. That is when KALNIRNAY pitched in and gave them all that
and more…
| Success
Mantra |
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Innovation
is the very core of success, more so for KALNIRNAY, arguably India’s first
one of its kind Calmanac. Way back in 1973, KALNIRNAY, blended the Christian and Indian
calendars, traditional almanac (Panchang) and an assortment
of literary information, forecast, recipes, railway
timetable, useful tips, home remedies and such other
data into a wonderful package, which was brought at
a surprisingly affordable cost. The Calmanac is not
merely a booklet giving essential information, its
interesting articles authored by noted littérateurs
found their way straight into the hearts of millions
of readers. Since a Calmanac is preserved all round
the year, it has immense potential in terms of creating
a classic impact and this is precisely, one which
has found appreciation in its over ten million readers
from all over the world!
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Over the years the group has emerged as numero uno
in this niche segment, providing up-to-date information
about the country’s traditional festivities,
celebrations, food, clothing and culture. KALNIRNAY hosts research-based articles authoured
by globally acclaimed writers and literary scholars.
Its wide array of power-packed information is unique
in its form and blends tradition with modernity. KALNIRNAY
is not just an almanac it is the most sought after
information bank. A bank where ideas are credited
and information is debited.
“An
organization that is strong and stable and is ready to commit
time, money, and patience will be more apt to reap rewards
than the quick-hitting opportunist.” (Richard Miller,
Market Response International, The Direct Marketing Handbook).
This could be summarized as the success mantra of KALNIRNAY.
It is what the group has done and is doing consistently
since inception.
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Present
Status
Presently, KALNIRNAY is the world’s largest circulating Calmanac ABC* (*Audit
Bureau of Circulations) 1,11,90,271 to be precise. The journey
to this destination was not easy. It took years of in-depth
research, burning the candle by day and night and a lot
of patient convincing coupled with the dynamism to move
with changing times, taking major technological strides,
and avant-garde advertising strategies to carve out this
niche. One which exists not in the market alone, but in
the minds and hearts of its over ten million readers!
The platter of KALNIRNAY is filled with an innovative blend of ideas about tradition,
culture, fashion, finance, industry, humanity and commerce.
It brings forth a myriad rainbow of Indian thought on the
horizon of the world.
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